Overview

Scandale is a historic French lingerie brand that was founded in the 1930s. The brand was relaunched in 2021 with a new image that focuses on garments and sustainability. In September 2021, a responsive e-commerce website was launched, along with a pop-up store in France.

My ROLE

The sole UX designer(Interation , Visual and Motion), UX researcher, UX writers, Packaging designer, Branding Designer, Graphic and media designer in the start-up company.

Responsibilities

• Rebranding
• Brand Identity
• Research with interview 15 participants, Competitive audit, create Persona and User Journey
• User flow mapping
• Create wireframes
• Guerrilla studies in WEWORK community area
• Review and create Prototype
• Create design system
• Pass to Engineers and follow up the progress
• Quality assurance (QA)
• Launch

One of the project highlight

Pain Point

• Users often struggle to find the right size, especially when trying a brand for the first time.
• Users do not have the knowledge to accurately measure their body size.
• Users disappointed have to return the ill-fitting after a long wait, also concerned about return cost.

Goal

• Educate users on how to measure their body size accurately by providing clear instructions for measuring different body parts, such as chest, waist, hips, etc.
• Include diagrams or images to visually guide users in taking accurate measurements.
• Potential users from worldwide, provide size conversion charts or guidelines to accommodate their needs.

Solution

• Provide fitting tools that help users find the right size with just a few steps.
• RCreate a video demo demonstrating how to measure oneself.
• Offer detailed size charts by centimeter.